The Northern Lights
2 Apr
Release planning
Plan the release
Plan the release
cinema by cinema
Pick the week with the least competition, choose the cinemas that suit the film and work through the calls until every booking is in.
Targets
Cinemas
Calendar
Cinemas target
80
62 booked
Screens
124
Plan
Admissions
48,320
Reported so far
Cinemas booked
How it works
From release week to last booking
-
01
Choose the week
The release planner scores each week by competing releases, seasonality, holidays and the same weeks in earlier years.
-
02
Set target cinemas
Add cinemas from suggestions or a template, each with a status, an owner and a date for the next contact.
-
03
Work the call plan
Call one cinema at a time, record the outcome and set a call-back date. Every call lands in the cinema's contact history.
-
04
Book and follow
Create draft bookings for many cinemas at once. Targets switch to booked by themselves, and the run is tracked week by week.
Suggested cinemas
Know which cinemas suit this film
DISTmio ranks cinemas by how similar films sold there and how your own films performed, with a plain reason for each. Add the ones you want to your targets in one click.
- Similar films chosen by you or recommended
- Nothing is booked until you confirm
Suggested cinemas
| Cinema | City | Rank | Typical audience | Plan |
|---|---|---|---|---|
| Cinema example | City | 1 | Drama | |
| Cinema example | City | 2 | Drama | |
| Cinema example | City | 3 | Drama | |
| Cinema example | City | 4 | Drama |
Release planner
Choose the strongest release week
For each candidate week the planner shows new titles and the strongest rivals, seasonal attendance, holidays and the same weeks in earlier years. Every week gets a score and a verdict for your film.
- Competing releases, week by week
- Seasonality and holidays in your market
- Release dates kept per country with each title
The Northern Lights
2 Apr
The Silent Path
2 Apr
Beyond the Breakwater
2 Apr
Orbit of Dust
2 Apr
The Last Summer
2 Apr
Night Passage
2 Apr
Follow the run
Know where to hold and where to let go
Every Monday the holdover board compares each cinema with the film's national average and proposes whether to keep it, reduce shows or end the run.
- Thresholds set by your team
- Your film against your earlier releases, day by day
Your film vs an earlier release
In your market
Release planning in your market
National start and FSK
Plan around the national start date, the FSK rating and silent public holidays.
Market details →
PISF register
Pull your film's codes from the PISF register in one step.
Market details →
CNC visa and video derogation
Keep the CNC visa with the release and plan a video window derogation.
Market details →
FAQ
Questions about release planning
How are the suggested cinemas chosen?
From ticket sales of similar films in each cinema and from your own results. Draft bookings are created only when you confirm them.
Can I reuse a plan for the next film?
Yes. Save the target cinemas of one film as a template and start the plan of another film from it.
Can a manager approve the plan first?
Yes, if you switch approval on. The booker sends the plan, and a manager approves it or returns it with a comment.
How does DISTmio help with holdovers?
The holdover page lists bookings ending soon with a recommendation: extend, extend with fewer shows or end. One window sets the new end date, orders new KDMs for every screen and mails the cinema.
Your next release
Build your next release plan in DISTmio
We set up a demo with your own titles, your market and your cinemas.
Book a demo